During my internship at Dream, we planned to launch showhomes in various communities to market our floorplans, palettes, lifestyle, and more. I worked closely with the marketing, sales, and construction teams in the Eastbrook project in Regina, SK to plan the layout for our sales center and created marketing collateral to aid on-site sales agents.

We needed collateral pieces that would be effective at marketing, styling, and branding our sales centers to create a strong impression with a welcoming atmosphere for interested customers to come in and browse our showhomes. A streamlined way to communicate with the construction team was necessary to ensure accurate and timely installation of the various collateral.

My team and I designed a concept guide containing technical drawings, measurements, and installation instructions for each piece of collateral present in the sales center.

Strong marketing pieces were designed to fit the look and feel of our Eastbrook community brand, while maintening the clear messaging of friendliness and dependability of the Dream brand. Each piece was meticulously thought-out to accommodate our potential customer's needs ranging from a large magnet wall to show off the site map and community info, down to small stickers to call out our home's unique features.